Boston, MA 02/05/2014 (wallstreetpr) – Investors in Blackberry Ltd (NASDAQ:BBRY) have shown their faith in the company and its CEO John Chen. The stock of the company is on an upward movement. They are confident that the company has what it takes to ride out a rough patch.
The Rough Patch:
Everybody is aware of the precarious position of Blackberry Ltd. (NASDAQ:BBRY). The company is down in the dumps and is recording zero market-share in the critical market of North America. It had to write off substantial inventories of its most recent handset offering. New customers are difficult to come by – they may be put off by the financial condition of the company as well as the relatively inexpensive offerings by the competitors. The company has just enough liquidity to survive another year. Yet, the investors have reposed their faith in Blackberry. Let us look at the reasons:
The first reason could be the fighting spirit of the company led by John Chen. He has dug in for a long haul and has indicated that neither he nor the company is giving up without a fight. He also has a formidable reputation; people still remember his stint at Sybase.
The Turnaround strategy is also very simple. Focus on enterprises. Blackberry has a strong offering and in fact it is preferred by even government organizations. It also makes good sense from a marketing point of view. The sales staff has a clear focus and the company can focus on its strength. John is also recruiting persons from companies with a strong focus on enterprises.
The deal with its supplier, Foxconn, takes away the headache of unsold inventories. Blackberry Ltd. (NASDAQ:BBRY) can focus on the other aspects without having to worry. The company has had to write down a substantial amount due to unsold inventories.
We all know it is not an easy road. The company is also in the process of selling its real estate and leasing it back, this should give them some good cash inflows. But one thing is for sure, Blackberry Ltd. (NASDAQ:BBRY) is not giving up without a fight.