The Coca-Cola Company (NYSE:KO) to introduce a new drink

Posted on Jun 28 2013 - 5:58am by Chris Brown

Boston, MA 06/28/2013 (wallstreetpr) – The Coca-Cola Company (NYSE:KO) is closed at $40.26 after heading 1.14% (or $0.46) towards north. The stock hit its day’s high at $40.88 and day’s low at $40.24. The market capitalization of the company is $179.31 billion.

The Coca-Cola Company is bringing in the troops for the reinforcement of fitness programs. The Coca Cola Foundation has decided to award more than $16 million U.S grants in which $8 million are directed towards the fitness programs. Coca-Cola Troops for Fitness is one such program. Last year, being a part of the Chicago Park District Park Families Wellness Initiative, this program of Coca-Cola Troops for Fitness was tested.

NRPA (National Recreation and Parks Association) will implement military-inspired fitness boot camp at local NRPA agencies through a 3-year $3 million grant. The program will increase the participation of community in fitness activities, recreation agencies in a fun, military-inspired way and awareness of park. The program will also help in increasing the employment opportunities, by hiring the veterans who can instruct in the fitness program.

The company has recently announced that it is planning on introducing a new drink in the market, Coca-Cola Life which has almost half the calories of the regular coke. This drink will initially go for a sale in Argentina. This drink, Coca- Cola Life will not be using aspartame, the artificial sweetener. Instead, it will use both the natural plant sweetener, Stevia which is a sugar substitute that has been growing in recent years and sugar. In order to highlight the natural ingredient, the drink will have a green label. The traditional red label would be replaced.

The Coca-Cola Company has expanded its distribution and sales centre in Roanoke County. Alison Patient, the spokeswoman of the company says that around 125 employees will be relocated to Integrity Drive’s expanded facility from the Coca-Cola Bottling’s plant. However, there will not be any creation of any new jobs.

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