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El Pollo Loco is conducting a -time test of its new Mango Habanero sauce at select locations in Orange County and Los Angeles. The new sauce combines sweet and spicy flavors and is available on the restaurant’s signature fire-grilled chicken. Individual three-piece meals start at $10.89, while eight-piece family meals begin at $25.79. The test is being conducted at seven Orange County locations and one Los Angeles location. Customer response during this test period will help determine if the item becomes a permanent addition to the chain-wide menu.
El Pollo Loco sta conducendo un test temporaneo della sua nuova salsa Mango Habanero in alcune sedi di Orange County e Los Angeles. La nuova salsa combina sapori dolci e piccanti ed è disponibile sul pollo arrosto alla griglia, simbolo del ristorante. I pasti individuali da tre pezzi partono da $10.89, mentre i pasti familiari da otto pezzi iniziano da $25.79. Il test si svolge in sette sedi di Orange County e in una sede di Los Angeles. La risposta dei clienti durante questo periodo di test aiuterà a determinare se l’elemento diventerà un’aggiunta permanente al menu di tutta la catena.
El Pollo Loco está realizando una prueba temporal de su nueva salsa Mango Habanero en ubicaciones seleccionadas del Condado de Orange y Los Ángeles. La nueva salsa combina sabores dulces y picantes y está disponible en el famoso pollo a la parrilla del restaurante. Las comidas individuales de tres piezas comienzan en $10.89, mientras que las comidas familiares de ocho piezas comienzan en $25.79. La prueba se realiza en siete ubicaciones del Condado de Orange y una ubicación de Los Ángeles. La respuesta del cliente durante este periodo de prueba ayudará a determinar si el artículo se convierte en una adición permanente al menú de la cadena.
엘 폴로 로코는 오렌지 카운티와 로스앤젤레스의 일부 매장에서 새로운 망고 하바네로 소스의 테스트를 진행하고 있습니다. 이 새로운 소스는 달콤하고 매운 맛을 결합하며, 레스토랑의 시그니처인 화로 구운 치킨에 제공됩니다. 개별 3조각 식사는 $10.89부터 시작하며, 8조각 가족 식사는 $25.79부터 시작합니다. 테스트는 오렌지 카운티의 7개 매장과 로스앤젤레스의 1개 매장에서 진행됩니다. 이 테스트 기간 동안 고객의 반응은 이 메뉴 항목이 체인 전체 메뉴에 영구적으로 추가될지를 결정하는 데 도움이 될 것입니다.
El Pollo Loco réalise un test temporaire de sa nouvelle sauce Mango Habanero dans des établissements sélectionnés du comté d’Orange et de Los Angeles. La nouvelle sauce allie des saveurs sucrées et épicées et est disponible sur le poulet grillé signature du restaurant. Les repas individuels de trois morceaux commencent à $10.89, tandis que les repas familiaux de huit morceaux débutent à $25.79. Le test se déroule dans sept établissements du comté d’Orange et un établissement à Los Angeles. La réponse des clients pendant cette période de test aidera à déterminer si l’article devient un ajout permanent au menu à l’échelle de la chaîne.
El Pollo Loco führt einen zeitlich begrenzten Test seiner neuen Mango Habanero-Sauce an ausgewählten Standorten in Orange County und Los Angeles durch. Die neue Sauce kombiniert süße und würzige Aromen und ist auf dem charakteristischen, feuergegrillten Hühnchen des Restaurants erhältlich. Einzelne Drei-Stück-Mahlzeiten beginnen bei $10.89, während Acht-Stück-Familienmahlzeiten bei $25.79 beginnen. Der Test findet an sieben Standorten in Orange County und einem in Los Angeles statt. Die Reaktion der Kunden während dieser Testphase wird helfen zu bestimmen, ob das Element eine dauerhafte Ergänzung des gesamten Menüs der Kette wird.
Positive
- New product launch could potentially expand menu offerings
- Strategic test marketing approach to validate product demand before full rollout
Negative
- availability may restrict immediate revenue impact
- Test launch confined to only 8 locations out of entire chain
Insights
This -time menu test, while introducing a new flavor variant, represents a low-risk, controlled market experiment typical of quick-service restaurants. The $10.89 price point for individual meals and $25.79 for family meals aligns with El Pollo Loco’s current pricing strategy, suggesting minimal impact on margins. Testing in select Orange County and Los Angeles locations provides a demographically representative sample without significant operational costs. While new menu items can drive short-term traffic, this particular test is too in scope to materially impact company-wide performance or investor considerations. Historical data shows that regional menu tests rarely move stock prices for established restaurant chains unless they demonstrate exceptional performance leading to nationwide rollout.
The perfectly sweet and irresistibly spicy chicken meals will be available at select locations for a limited time
COSTA MESA, Calif., Oct. 25, 2024 (GLOBE NEWSWIRE) — El Pollo Loco, the nation’s leading fire-grilled chicken restaurant, is turning up the heat with a limited-time test of its all-new Mango Habanero sauce— available exclusively in select Orange County and Los Angeles locations.
WHO:
El Pollo Loco, beloved for its craveable, better-for-you fire-grilled chicken and bold flavors, is testing a thrilling new menu item that fans won’t want to miss.
WHAT:
The chefs at El Pollo Loco have outdone themselves with this sweet and spicy creation!
The restaurant chain’s famous fire-grilled chicken is coated with the new signature Mango Habanero sauce, which is perfectly sweet and irresistibly spicy. Available as your favorite individual chicken meals and family chicken meals, it’s the perfect flavor combination for every occasion.
But don’t wait—this flavor test is only available for a limited time, and sales during this test period will help determine if it will become a permanent chainwide menu item! Head to one of the exclusive locations below to try this “swicy” new item that’s sure to be a fan favorite!
Mango Habanero chicken pricing starts at $10.89 for a three-piece meal and $25.79 for an eight-piece family meal. Pricing and participation may vary by location.
WHEN:
The Mango Habanero sauce is available now—but only for a limited time! Don’t miss out on this exclusive flavor experience.
WHERE:
This sweet-and-spicy creation is available at select locations in Orange County and one Los Angeles location:
Orange County Locations
- Anaheim
1201 South Beach Boulevard
969 South Euclid Avenue - Buena Park
5251 Beach Boulevard - Rancho Santa Margarita
22381 Antonio Parkway - Santa Ana
101 South Harbor Boulevard
2501 South Bristol Street
1702 East 17th Street
Los Angeles Location
- Lynwood
11118 Long Beach Boulevard
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation’s leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0cba6e78-559a-4968-9ece-5223d8c38d22.
FAQ
What is El Pollo Loco’s (LOCO) new Mango Habanero sauce price?
El Pollo Loco’s Mango Habanero chicken meals start at $10.89 for a three-piece meal and $25.79 for an eight-piece family meal.
Where is El Pollo Loco (LOCO) testing its new Mango Habanero sauce?
The Mango Habanero sauce is being tested at seven locations in Orange County and one location in Los Angeles, California.
Will El Pollo Loco’s (LOCO) Mango Habanero sauce be available nationwide?
The nationwide availability will depend on sales performance during the -time test period at select locations.
