Thought of the Week
In a year with growth, inflation, interest rate, fiscal and geopolitical uncertainty, there has been one thing to count on: the American consumer. Despite rising delinquencies and data that until recently showed a historically low saving rate, consumer spending has defied expectations of a slowdown. In September, the Bureau of Economic Analysis’s (BEA) annual revisions to the national income and product accounts may explain why.
This week’s chart shows the average personal saving rate in the five years prior to the pandemic compared to 2024, both before and after the BEA’s annual revisions. Prior to revisions, the personal saving rate averaged a record low of 3.4%, leading many to believe that spending was set to stall as consumers re-built their depleted savings. After revisions, however, the average personal saving rate jumped to 5.2%. While still below the average in the five years before the pandemic, this implies that consumers are in better financial shape than initially anticipated.
Ahead of a first look at third-quarter GDP, investors can find some peace of mind knowing that, in aggregate, consumers look healthy. However, there is divergence beneath the surface. Rising wealth has supported strong spending in the higher income cohorts, while lower income households remain under pressure. Still, bolstered by 17 straight months of positive year-over-year real wage gains, consumers should continue spending at a healthy pace, allowing the U.S. economy to maintain a soft landing into next year. Moving forward, resilient consumption should support earnings, allowing equities to grind higher, and a stable economy should allow the Federal Reserve to methodically ease policy.
The week in review
- Services and manufacturing PMIs both inched up
- Consumer Sentiment improved to 70.5
The week ahead
- Jobs report
- 3Q GDP
- PCE
- Nonfarm Payrolls
Chart of the Week: Source: BEA, FactSet, J.P. Morgan Asset
Management.*2024 figures reflect the average personal savings rate
for the first 7 months of the year for the pre-revision data and the first
8 months of the year for the post-revision data.
Thought of the week: Source: BEA, FactSet, J.P. Morgan Asset
Management.
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Originally Posted October 28, 2024 – Weekly Market Recap
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