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Visa and Coinbase announced a partnership to integrate Visa Direct network, enabling real-time account funding for Coinbase customers in the US and EU. The integration allows customers with eligible Visa debit cards to instantly deposit funds into their Coinbase accounts, facilitating quick trading opportunities in the crypto market. The partnership also enables real-time cash-outs from Coinbase to bank accounts via eligible Visa debit cards. This collaboration aims to bridge traditional finance with blockchain technologies while providing users with enhanced flexibility and security in their transactions.
Visa e Coinbase hanno annunciato una collaborazione per integrare la rete di Visa Direct, consentendo il finanziamento immediato dei conti per i clienti di Coinbase negli Stati Uniti e nell’UE. L’integrazione permette ai clienti con carte di debito Visa idonee di depositare fondi istantaneamente nei loro conti Coinbase, facilitando rapide opportunità di trading nel mercato delle criptovalute. La partnership consente anche prelievi in tempo reale da Coinbase a conti bancari tramite carte di debito Visa idonee. Questa collaborazione mira a collegare la finanza tradizionale con le tecnologie blockchain, offrendo agli utenti maggiore flessibilità e sicurezza nelle loro transazioni.
Visa y Coinbase anunciaron una asociación para integrar la red de Visa Direct, permitiendo la financiación de cuentas en tiempo real para clientes de Coinbase en EE.UU. y la UE. La integración permite a los clientes con tarjetas de débito Visa elegibles depositar fondos de inmediato en sus cuentas de Coinbase, facilitando oportunidades de trading rápidas en el mercado cripto. La asociación también permite retiros en tiempo real desde Coinbase a cuentas bancarias a través de tarjetas de débito Visa elegibles. Esta colaboración tiene como objetivo unir las finanzas tradicionales con las tecnologías blockchain, brindando a los usuarios mayor flexibilidad y seguridad en sus transacciones.
Visa와 Coinbase가 Visa Direct 네트워크를 통합하는 파트너십을 발표했습니다. 이를 통해 미국과 유럽의 Coinbase 고객은 실시간으로 계좌에 자금을 입금할 수 있게 됩니다. 이 통합으로 적격 Visa 직불카드를 가진 고객이 Coinbase 계좌에 즉시 자금을 입금할 수 있게 되어, 암호화폐 시장에서 빠른 거래 기회를 제공합니다. 또한 이 파트너십을 통해 Coinbase에서 적격 Visa 직불카드를 사용하여 은행계좌로 실시간 출금도 가능합니다. 이 협력의 목표는 전통 금융과 블록체인 기술을 연결하고, 사용자에게 거래에서 향상된 유연성과 보안을 제공하는 것입니다.
Visa et Coinbase ont annoncé un partenariat pour intégrer le réseau Visa Direct, permettant un financement de compte en temps réel pour les clients de Coinbase aux États-Unis et dans l’UE. Cette intégration permet aux clients ayant des cartes de débit Visa éligibles de déposer instantanément des fonds sur leurs comptes Coinbase, facilitant ainsi des opportunités de trading rapides sur le marché des crypto-monnaies. Le partenariat permet également des retraits en temps réel de Coinbase vers des comptes bancaires via des cartes de débit Visa éligibles. Cette collaboration vise à rapprocher la finance traditionnelle des technologies blockchain tout en offrant aux utilisateurs une flexibilité et une sécurité accrues dans leurs transactions.
Visa und Coinbase haben eine Partnerschaft angekündigt, um das Visa Direct Netzwerk zu integrieren, das eine Echtzeit-Kontoaufladung für Coinbase-Kunden in den USA und der EU ermöglicht. Die Integration ermöglicht es Kunden mit berechtigen Visa-Debitkarten, sofort Geld auf ihre Coinbase-Konten einzuzahlen, wodurch schnelle Handelsmöglichkeiten im Kryptomarkt erleichtert werden. Diese Partnerschaft ermöglicht auch Echtzeit-Abhebungen von Coinbase auf Bankkonten über berechtigte Visa-Debitkarten. Diese Zusammenarbeit zielt darauf ab, traditionelle Finanzen mit Blockchain-Technologien zu verbinden und den Nutzern mehr Flexibilität und Sicherheit bei ihren Transaktionen zu bieten.
Positive
- Integration with Visa Direct network expands payment capabilities
- Real-time fund transfers enable faster trading execution
- Partnership enhances service offering to millions of existing debit card users
- Expansion of services across US and EU markets
Insights
The Visa-Coinbase partnership represents a significant advancement in crypto-fiat integration, potentially impacting both companies’ market positions. The real-time funding capability addresses a important pain point in crypto trading – the delay in fund availability. This feature could drive increased transaction volumes and revenue for both companies.
The integration has multiple strategic implications:
- Enhanced user experience through instant account funding could lead to higher customer retention and trading frequency
- Reduced friction in crypto purchases may increase transaction volumes and associated fees
- Strengthened competitive position against other crypto platforms without real-time funding
For Visa, this partnership expands their footprint in the crypto space while generating additional transaction revenue through their payments network. The deal reinforces Visa’s strategy to remain relevant in the evolving digital payments landscape.
This strategic partnership positions Visa to capture a larger share of the growing crypto-fiat payment flows. The addressable market is substantial – Coinbase has millions of users with connected debit cards and the real-time funding feature could drive higher engagement and transaction volumes.
The timing is particularly relevant as traditional financial institutions increasingly embrace crypto services. By reducing friction in crypto purchases, this integration could accelerate mainstream crypto adoption while generating new revenue streams for Visa through processing fees. The partnership also strengthens Visa’s competitive moat against fintech challengers by combining traditional payment rails with crypto capabilities.
SAN FRANCISCO–(BUSINESS WIRE)– Visa (NYSE: V), a world leader in digital payments, today announced a partnership with Coinbase, a trusted place to buy, sell, and manage crypto. This partnership adds convenience and new services for Coinbase customers across the US and EU, including real-time1, reliable, and secure money movement. By integrating with the Visa Direct network, Coinbase customers will be able to deposit funds into their Coinbase account in real-time1 using eligible Visa debit cards.
Coinbase already has millions of users with a debit card connected to their account, and this new feature will help unlock real-time1 delivery of account funds for those using an eligible Visa debit card. This will allow customers to quickly add funds offering them more flexibility to take advantage of trading opportunities, which can be critical in a dynamic crypto environment.
Visa Direct delivers quick and secure money movement and further helps to bridge the gap between traditional finance and blockchain technologies, helping to minimize waiting periods for fund availability.
“We are thrilled to be partnering with Coinbase to help service their customers’ money movement needs,” said Yanilsa Gonzalez Ore, Head of Visa Direct, North America for Visa. “Providing real-time account funding using Visa Direct and an eligible Visa debit card means that those Coinbase users with an eligible Visa debit card know that they can take advantage of trading opportunities day and night.”
“Bringing this feature to our customers supports our mission of increasing economic freedom in the world,” said Akash Shah, Senior Director, Product Management at Coinbase. “The integration with Visa Direct gives our eligible customers real-time1 access to their funds for trading. By enabling them to move money seamlessly and control their finances, we are delivering the trust, security, and flexibility they expect.”
As a result of the functionality delivered by Visa Direct, Coinbase customers can now:
- Transfer funds into their Coinbase account in real-time1 using an eligible Visa debit card
- Purchase crypto on Coinbase directly with an eligible Visa debit card
- Cash out funds from Coinbase to a bank account, via an eligible Visa debit card, in real-time1
Visa and Coinbase also continue to offer a Coinbase Visa debit card for US-based customers.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
Note: all references to future availability of services and features are forward-looking statements and are subject to change.
1 Actual fund availability depends on receiving financial institution and region.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241029279588/en/
Matt Rowntree, Global Head of Communications, Visa Direct, mrowntre@visa.com
Source: Visa Inc.
FAQ
What features does Visa’s partnership with Coinbase offer customers?
The partnership enables real-time account funding, crypto purchases, and cash-outs using eligible Visa debit cards, along with access to the Coinbase Visa debit card for US customers.
Where is the Visa-Coinbase integration available?
The integration is available for Coinbase customers across the United States and European Union.
How does Visa Direct benefit Coinbase users?
Visa Direct allows users to instantly deposit funds into their Coinbase account using eligible Visa debit cards, enabling quick response to trading opportunities in the crypto market.
