Billionaire entrepreneur Mark Cuban has put forth an idea that could potentially shake up the dominance of tech giants in the social media space. Cuban shared his strategy on the social news network Bluesky.
What Happened: Cuban’s proposition is straightforward: dedicate 20 minutes each day to encourage friends, family, and businesses to join Bluesky.
The platform currently has 1.5 million daily users, significantly less than its competitor X, which boasts 18 million. Despite this, Cuban views Bluesky, a decentralized platform, as the “last, best chance” for the majority to reclaim power over social media.
Since the November election, Cuban has been actively using Bluesky, gathering a following of 869,000.
He has lauded the platform as a “less hateful world” compared to X. At the CES event in Las Vegas, Cuban urged the audience to join him on Bluesky, criticizing X for its content and lack of effective features.
However, Cuban is not advocating for a complete shift from X, but rather the growth of Bluesky as a platform that can’t be monopolized by a few.
He asserts that there’s no downside to creating a profile on Bluesky, particularly as the platform expands and the influence of other social media platforms begins to wane.
In a post in the platform, Cuban said, “Is it worth 20 MINS a day to proactively recruit and bring your friends, neighbors, relatives, businesses, anyone who is or could be a user, to @bsky.app? If Bluesky ends up with more users than the others, you destabilize musk, zuck, trump.”
Why It Matters: Cuban’s endorsement of Bluesky comes at a time when the power dynamics of social media are under scrutiny. His strategy could potentially disrupt the status quo, challenging the dominance of tech giants in the social media landscape.
By advocating for a decentralized platform, Cuban is promoting a more democratic approach to social media, where power is not concentrated in the hands of a few.
This could usher in a new era of social media, where users have more control over their online experiences.
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