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The Arena Group has relaunched the iconic fitness brand Men’s Fitness, originally published in 1987. The revamped website focuses on health and fitness news, training routines, nutrition expertise, and gear reviews. Led by Matt Allyn, former Editor-in-Chief of Men’s Journal, the site features content from seasoned health and fitness writers and an Advisory Board of doctors, certified trainers, and dieticians. The platform aims to connect readers with trusted experts and cut through the noise in the fitness space. Starting in December and through January, Men’s Fitness will publish feature stories about men’s health transformations. The brand, previously a sub-brand of Men’s Journal since 2017, maintains a strong social media presence on Facebook and X, with plans to expand its social content and audience in 2025.
The Arena Group ha rilanciato il marchio iconico di fitness Men’s Fitness, originariamente pubblicato nel 1987. Il sito web rinnovato si concentra su notizie riguardanti la salute e il fitness, routine di allenamento, competenze nutrizionali e recensioni di attrezzature. Guidato da Matt Allyn, ex direttore responsabile di Men’s Journal, il sito presenta contenuti di scrittori esperti nel settore della salute e del fitness e un Consiglio Consultivo composto da medici, allenatori certificati e dietologi. La piattaforma si propone di connettere i lettori con esperti affidabili e di fare chiarezza nel rumore del settore fitness. A partire da dicembre e per tutto gennaio, Men’s Fitness pubblicherà storie di approfondimento sulle trasformazioni della salute maschile. Il marchio, precedentemente un sotto-marchio di Men’s Journal dal 2017, mantiene una forte presenza sui social media su Facebook e X, con piani di espandere i suoi contenuti social e il pubblico nel 2025.
The Arena Group ha relanzado la icónica marca de fitness Men’s Fitness, publicada originalmente en 1987. El sitio web renovado se centra en noticias sobre salud y fitness, rutinas de entrenamiento, conocimientos nutricionales y reseñas de equipos. Dirigido por Matt Allyn, ex editor en jefe de Men’s Journal, el sitio presenta contenido de escritores experimentados en salud y fitness y un Consejo Asesor compuesto por médicos, entrenadores certificados y dietistas. La plataforma tiene como objetivo conectar a los lectores con expertos de confianza y filtrar el ruido en el ámbito del fitness. A partir de diciembre y durante enero, Men’s Fitness publicará historias destacadas sobre transformaciones de salud masculina. La marca, que fue submarca de Men’s Journal desde 2017, mantiene una fuerte presencia en redes sociales en Facebook y X, con planes de expandir su contenido social y audiencia en 2025.
The Arena Group는 1987년에 처음 발행된 상징적인 피트니스 브랜드 Men’s Fitness를 재출시했습니다. 새롭게 개편된 웹사이트는 건강 및 피트니스 뉴스, 훈련 루틴, 영양 전문 지식 및 장비 리뷰에 초점을 맞추고 있습니다. Men’s Journal의 전 편집장이었던 Matt Allyn이 이끄는 이 사이트는 경험이 풍부한 건강 및 피트니스 작가들의 콘텐츠와 의사, 공인 트레이너 및 영양사들로 구성된 자문 위원회의 기고를 특징으로 합니다. 이 플랫폼은 독자들과 신뢰할 수 있는 전문가를 연결하고 피트니스 분야의 소음을 줄이는 것을 목표로 하고 있습니다. 12월부터 1월까지 Men’s Fitness는 남성 건강 변화를 주제로 한 특집 기사를 게재할 예정입니다. 이 브랜드는 2017년부터 Men’s Journal의 하위 브랜드였으며, 현재 Facebook과 X에서 강력한 소셜 미디어 존재감을 유지하고 있으며, 2025년에는 소셜 콘텐츠와 청중을 확장할 계획입니다.
The Arena Group a relancé la célèbre marque de fitness Men’s Fitness, initialement publiée en 1987. Le site web rénové se concentre sur des actualités liées à la santé et au fitness, des routines d’entraînement, des conseils en nutrition et des critiques de matériel. Dirigé par Matt Allyn, ancien rédacteur en chef de Men’s Journal, le site présente des contenus d’écrivains chevronnés dans le domaine de la santé et du fitness ainsi qu’un Conseil Consultatif composé de médecins, de formateurs certifiés et de diététiciens. La plateforme vise à connecter les lecteurs avec des experts de confiance et à faire le tri dans le bruit dans le domaine du fitness. À partir de décembre et tout au long de janvier, Men’s Fitness publiera des reportages sur les transformations de la santé des hommes. La marque, auparavant une sous-marque de Men’s Journal depuis 2017, maintient une forte présence sur les réseaux sociaux sur Facebook et X, avec des projets d’élargir son contenu social et son audience en 2025.
The Arena Group hat die ikonische Fitnessmarke Men’s Fitness, die ursprünglich 1987 veröffentlicht wurde, neu lanciert. Die überarbeitete Website konzentriert sich auf Nachrichten zu Gesundheit und Fitness, Trainingsroutinen, Ernährungskompetenz und Ausrüstungsbewertungen. Unter der Leitung von Matt Allyn, dem ehemaligen Chefredakteur von Men’s Journal, bietet die Seite Inhalte von erfahrenen Autoren im Bereich Gesundheit und Fitness sowie einen Beirat aus Ärzten, zertifizierten Trainern und Ernährungswissenschaftlern. Die Plattform zielt darauf ab, Leser mit vertrauenswürdigen Experten zu verbinden und den Lärm im Fitnessbereich zu durchdringen. Ab Dezember und bis Januar wird Men’s Fitness groß angelegte Geschichten über männliche Gesundheitsveränderungen veröffentlichen. Die Marke, die seit 2017 eine Submarke von Men’s Journal war, besitzt eine starke Präsenz in sozialen Medien auf Facebook und X und plant, ihre sozialen Inhalte und ihre Zielgruppe im Jahr 2025 zu erweitern.
Insights
The relaunch of Men’s Fitness under The Arena Group represents a strategic move into the lucrative fitness media market, but with direct revenue impact for AREN. While the fitness and wellness industry is experiencing significant growth, with the global fitness app market projected to reach $120.37 billion by 2030, this particular launch is unlikely to materially affect Arena Group’s immediate financial performance. The timing aligns with peak fitness interest during New Year resolutions, but monetization will take time to develop.
The digital media landscape is highly competitive, with established players like Men’s Health dominating the space. However, Men’s Fitness’ historical brand recognition and the appointment of experienced editor Matt Allyn could help capture market share. The focus on expert-driven content addresses a key market need for credible fitness information amidst widespread misinformation, potentially driving sustainable audience growth.
Just in time for New Year’s Resolutions, Men’s Fitness relaunches as the definitive source to help men live stronger, healthier lives.
NEW YORK–(BUSINESS WIRE)– The iconic fitness brand and website, Men’s Fitness, has relaunched under The Arena Group. Originally published in 1987 as the ‘magazine for active men,’ the brand’s mission is to be the definitive source for men who want to live stronger, healthier lives. The new site contains health and fitness news, training routines, nutrition expertise, gear reviews and more. The site is led by Matt Allyn, former Editor-in Chief of Men’s Journal. Allyn also previously wrote for Runner’s World, Bicycling and Men’s Health.
Beloved Fitness Brand, Men’s Fitness, Returns under The Arena Group just in time for New Year’s resolutions. (Photo: Business Wire)
The staff is comprised of seasoned health and fitness writers and experts. The team also has an Advisory Board made up of doctors, certified trainers and dieticians who are regular contributors to the site, providing guidance and context on the latest research or trending fitness content. One goal of the new site is to connect readers directly to these experts.
“We’re at a point where there is more interest than ever in fitness and health,” said Allyn. “But it’s also harder than ever for readers to know who to trust. There is a lot of noise in this space. So, one of our main goals is to identify and showcase experts in this field, to help readers navigate their fitness journey with trusted sources.”
New Year’s Resolutions
Beginning earlier this month, and continuing through January, Men’s Fitness will produce a series of feature stories on men who went through health transformations – and will showcase the steps they took throughout the process. The goal is to inspire others to live their healthiest life. “Everyone’s health needs are different,” said Allyn. “We’re excited to kick off the new year by illuminating these stories to aid and inspire men on their health and fitness journey.”
Men’s Fitness – which had been a sub brand of Men’s Journal since 2017 – is focused solely on health, fitness and nutrition. It has a robust social following on Facebook and X and the team plans to focus on growing its social content and audience in 2025.
About The Arena Group
The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven, cutting-edge playbook that transforms media brands. Arena’s unified technology platform empowers creators and publishers with tools to publish and monetize their content, while also leveraging quality journalism of anchor brands like TheStreet, Parade, Men’s Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of brands, reaching over 100 million users monthly. Visit us at thearenagroup.net and discover how we are revolutionizing the world of digital media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241226468398/en/
Steve Janisse
404-574-9206
Source: The Arena Group
FAQ
When did The Arena Group relaunch Men’s Fitness (AREN)?
The Arena Group relaunched Men’s Fitness in December 2023, just in time for New Year’s resolutions.
Who is leading the new Men’s Fitness website under AREN?
Matt Allyn, former Editor-in-Chief of Men’s Journal, is leading the new Men’s Fitness website.
What content will Men’s Fitness (AREN) feature in January 2024?
Men’s Fitness will produce a series of feature stories about men who underwent health transformations, showcasing their process steps.
What are The Arena Group’s (AREN) social media expansion plans for Men’s Fitness in 2025?
The Arena Group plans to focus on growing Men’s Fitness’s social content and audience across platforms like Facebook and X in 2025.
