With less than three weeks left before Election Day, Smart & Safe Florida, the campaign behind Florida’s marijuana legalization ballot, Amendment 3, has released a pair of new ads, including one that features clips of former President Donald Trump endorsing the cannabis reform proposal, which he did at the end of August.
Smart & Safe, which has been ramping up its advertising over the past several weeks, has increasingly and wisely leaned into messaging about the bipartisan appeal of the legalization measure. That strategy was employed in the campaign’s use of the Trump endorsement, which by the way was not warmly greeted by Gov. Ron DeSantis, who continues to deplore the idea of legal cannabis in Florida where Trump is a resident.
The new ad featuring Trump, title “Good,” shows the former president talking about his support for the amendment during a podcast interview last month, wherein he says cannabis reform is “going to be very good” for Florida. “It’s got to be done in a very concerted, lawful way. And the way they’re doing it in Florida, I think is going to be actually good,” Trump said.
The Smart & Safe ad concludes with a message: “Amendment 3 legalizes marijuana for adults. Safe, lab-tested and regulated — generating billions for schools and law enforcement. Join President Donald Trump. Vote ‘yes’ on Amendment 3.”
In the “Right Way” ad, Republican State Sen. Joe Gruters outlines that while Florida “is the freest state in America, we still have outdated marijuana laws obstructing that freedom. Amendment 3 would give adults back that freedom, and give Florida a chance to legalize marijuana responsibly.”
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