It Was a Big Week For Retail… Here’s What You Should Know

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    The evidence is piling up every day, folks. The American consumer is stressed.

    Case in point: McDonald’s Corporation (MCD) is coming under pressure.

    The company announced its first quarterly decline since 2020 in its earnings report on Monday, July 29. Specifically, in the second quarter, McDonald’s same-store sales declined by 1%.

    This is not that big of a surprise since french fry supplier, Lamb Weston Holdings, Inc. (LW), also reported disappointing sales to restaurants and consumers. However, there is also evidence that some of this sales decline may be attributed to deflation.

    McDonald’s CEO said its $5 meal deal is a big hit and will be extended to boost sales. Additionally, Burger Kingand KFC have also introduced $5 meal options. Furthermore, Target Corp. (TGT), Walmart, Inc. (WMT) and Best Buy Co. Inc. (BBY) have announced price cuts on selected items.

    In addition, Diego plc (DEO), an alcoholic beverage company, warned that consumers are facing an “extraordinary environment” and announced its first decline in sales since 2020.

    In other words, there are now signs of consumer distress everywhere. That’s especially true for the bottom 20% of consumers who are struggling with inflation and trying to make ends meet.

    So that’s why all eyes were on the July U.S. retail sales report yesterday morning. Wall Street was eager to get the latest snapshot of how consumers are spending their dollars, and interpret what it might mean for the broader economy.

    Likewise, the big-box retailers have begun to roll out their latest earnings as well. The most recent example was Walmart, which announced its latest quarterly earnings yesterday.

    Given that Walmart is the largest retailer in America, outpacing Amazon.com, Inc.’s (AMZN) sales by nearly double, it’s a key barometer for how consumers are doing.

    So, in today’s Market 360, let’s take a look at the latest retail sales report as well as review Walmart’s latest quarterly earnings. Then I’ll share some key takeaways and discuss if Walmart is a good buy following its earnings.

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