The company has expanded its cooperation with a partner you might not expect.
It’s normal to see Crocs (CROX 0.82%) adorning the feet of random people in everyday life. Until recently, though, it would have been shocking to find a product from the shoemaker in a McDonald’s Happy Meal. But that’s what’s occurring under the terms of a business partnership between the two companies. Pleased at the very heightened visibility for Crocs, investors bid the stock’s price up by 7% week to date as of Friday before market open, according to data compiled by S&P Global Market Intelligence.
Crocs in the box
In a continuation of a collaboration deal that launched in late 2023, earlier this week McDonald’s rolled out a Crocs Happy Meal. The box containing the meal boasts the distinctive style of the offbeat footwear maker, while inside the included Happy Meal toy is a Crocs Clip, basically a small keychain that looks like one of the company’s shoes.
Although McDonald’s confirmed the rollout of the Crocs Happy Meal last week, the food and toy combination boxes were only made widely available in the restaurants starting on Tuesday. There has not yet been any indication as to how popular they have been.
In November 2023, McDonald’s and Crocs formally announced their tie-up. Originally, this took the form of a line of McDonald’s branded Crocs shoes and its Jibbitz charms. Characters from the restaurant giant’s advertising received the shoe treatment, including Grimace and the Hamburgler.
There are few larger partners
Any manufacturer, no matter what sort of goods it produces, can only benefit from the scope and visibility McDonald’s provides. It is an enduringly popular restaurant chain both in this country and abroad, and the proliferation of the Crocs Clips will surely inspire Happy Meal consumers to pick up a pair of shoes or a Jibbitz, too. Hopefully for Crocs shareholders, this fruitful collaboration between the two companies will expand in the future.
